Prattville Area Chamber
of Commerce

131 North Court Street
Prattville, Alabama 36067

Phone: 334-365-7392
Toll-Free: 1-800-588-2796
FAX: 334-361-1314

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10/3/2007 - LPGA impact estimated to be $16 million to $22 million

LPGA impact estimated to be $16 million-$22 million

By Marty Roney
mroney@gannett.com



PRATTVILLE -- Prattville city officials are estimating that the Navistar LPGA Classic's economic impact will be between $16 million to $22 million for the weeklong event.

And they say they're delighted, even though the attendance fell well below expectations.

It's too early for exact numbers, but Mayor Jim Byard predicts the revenues will be three or four times what the Nationwide tournaments brought in.

The Nationwide tournament, a PGA qualifier, brought about 60 golfers to town for each of the five years it was played. It showed an economic impact of about $5.6 million during its best year, according to a University of Alabama study. Prattville will again contract with UA to conduct an in-depth study on the impact of the LPGA tournament.

The Navistar tournament is one of the full-field events the LPGA plays each season, with 144 golfers participating. The field was whittled to a few more than 70 for Saturday and Sunday.

The Navistar gallery for the week was about 30,000, far short of the 50,000 tournament officials predicted. But the numbers are still impressive, the mayor said.

"We heard throughout the year we were preparing for the LPGA that Navistar would be a huge step up from Nationwide, and it was," Byard said. "The galleries were much larger, the field, of course, was larger. I have spoken with LPGA officials and they are just ecstatic about how the first year came off."

The city has inked a deal with the LPGA that will bring the stop back for two more years.

Jody Wheeler, a Prattville resident, noticed the influx of people.

"It was a little longer to get a table at the restaurants all last week, but that doesn't matter," he said. "This thing was good for the whole city, the whole area really. It's not every day that Prattville gets this kind of attention."

Local, national and international media covered the event. The Golf Channel broadcast about four hours of play each of the four days of the tournament.

The course the pros played, The Senator, is ready for more action after a day's rest, said Mike Beverly, director of golf at Capitol Hill. The course is part of the Robert Trent Jones Golf Trail.

"We had The Senator idle Monday just in case we had a playoff or had to make up any rain delays," he said. "The course is open (today) and is in great shape. The ropes and bleachers are down. There may be some other things that need to be done this week, but it's nothing that will affect play."

The course will be closed the week of Oct. 15 for its scheduled winter over-seeding.

Beverly was quick to say that the pros praised the tournament, especially the food. The trail fed the golfers breakfast and lunch buffets.

"The players really liked that the food was cooked here at the clubhouse, fresh," he said. "This is our first year and we learned a lot."

One thing he learned is that pro golfers like peanut butter and jelly sandwiches. On Monday, the players placed their requests.

"They are a good source of protein and don't spoil," he said. "(The caddies) can put them in their aprons and carry them on the course. We made sure that after Monday, there were plenty of peanut butter and jelly sandwiches."

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